Lindsay
How Often Should I Change my Marketing Strategy?
People often get twitchy when things don’t seem to be working and they want to know when the right time is to make changes.
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Lindsay
- Dec 14, 2022
- 3 min
What’s to Come in 2023?
As 2022 draws to a close, here are the top things you’ll need to prepare for if you want to maximise your marketing in 2023.
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Lindsay
- Dec 13, 2022
- 3 min
My Top 10 Tips from 2022
In case you haven’t had a chance to read all my blogs this year (or you could do with a refresher) here are my top 10 tips from 2022.
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Lindsay
- Sep 16, 2022
- 3 min
9 Areas of the Marketing Mix
Marketing isn’t easy. To be successful you need to be consistent and persistent, and that takes time and knowledge.
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Lindsay
- Aug 12, 2022
- 3 min
The Perception of Pricing
Most people believe that pricing is as simple as what you charge. But when it comes to marketing, it’s a lot more complicated.
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Lindsay
- Jul 12, 2022
- 4 min
Positioning
If you work in marketing, you’ve probably had many discussions about positioning.
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Lindsay
- Jul 11, 2022
- 4 min
Heart & Soul
I have a lot of conversations with business owners who tell me that their marketing isn’t working, but they just can’t figure out why.
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Lindsay
- Sep 13, 2021
- 4 min
How Good Public Relations Can Benefit Your Business
In a brand new guest blog, Jessica Pilkington from PR firm Pilkington Communications shares a handful of top tips.
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Lindsay
- Jun 1, 2021
- 4 min
Finding the Marketing Balance – A Real Life Story
I worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.
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Lindsay
- May 10, 2021
- 3 min
The Power of Words
Choosing the right words can really help your business. Too many people spend ages worrying about design and how to make things look pretty.
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Lindsay
- Apr 12, 2021
- 3 min
Emotion is Vital to Marketing
I read a very interesting article a few weeks ago that stated that B2B advertising is currently quite ineffective.
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Lindsay
- Apr 9, 2021
- 3 min
Brand Explosion
If you’re looking to increase brand awareness, then I recommend doing what I call a brand explosion.
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Lindsay
- Apr 8, 2021
- 3 min
Are You Running Before You Can Walk?
I’ve spoken with many businesses who have told me they’ve tried to build sales, but nothing is working for them.
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Lindsay
- Nov 10, 2020
- 3 min
The Importance of Internal Communication
We all understand that communicating with colleagues is important. But when it comes to internal communication, what about suppliers?
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Lindsay
- Aug 25, 2020
- 4 min
Do you copy and paste enough?
The heart of your brand and the general words you use to describe your company should always be the same.
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Lindsay
- Jul 30, 2020
- 4 min
Why every business needs a brand proposition
If you can get your brand right, you’re far more likely to have marketing success.
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