Lindsay
9 Areas of the Marketing Mix
Marketing isn’t easy. To be successful you need to be consistent and persistent, and that takes time and knowledge.
Search
Lindsay
- Aug 12
- 3 min
The Perception of Pricing
Most people believe that pricing is as simple as what you charge. But when it comes to marketing, it’s a lot more complicated.
6 views0 comments
Lindsay
- Jul 12
- 4 min
Positioning
If you work in marketing, you’ve probably had many discussions about positioning.
10 views0 comments
Lindsay
- Jul 11
- 4 min
Heart & Soul
I have a lot of conversations with business owners who tell me that their marketing isn’t working, but they just can’t figure out why.
12 views0 comments
Lindsay
- Sep 13, 2021
- 4 min
How Good Public Relations Can Benefit Your Business
In a brand new guest blog, Jessica Pilkington from PR firm Pilkington Communications shares a handful of top tips.
14 views0 comments
Lindsay
- Jun 1, 2021
- 4 min
Finding the Marketing Balance – A Real Life Story
I worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.
10 views0 comments
Lindsay
- May 10, 2021
- 3 min
The Power of Words
Choosing the right words can really help your business. Too many people spend ages worrying about design and how to make things look pretty.
11 views0 comments
Lindsay
- Apr 12, 2021
- 3 min
Emotion is Vital to Marketing
I read a very interesting article a few weeks ago that stated that B2B advertising is currently quite ineffective.
16 views0 comments
Lindsay
- Apr 9, 2021
- 3 min
Brand Explosion
If you’re looking to increase brand awareness, then I recommend doing what I call a brand explosion.
23 views0 comments
Lindsay
- Apr 8, 2021
- 3 min
Are You Running Before You Can Walk?
I’ve spoken with many businesses who have told me they’ve tried to build sales, but nothing is working for them.
18 views0 comments
Lindsay
- Nov 10, 2020
- 3 min
The Importance of Internal Communication
We all understand that communicating with colleagues is important. But when it comes to internal communication, what about suppliers?
5 views0 comments
Lindsay
- Aug 25, 2020
- 4 min
Do you copy and paste enough?
The heart of your brand and the general words you use to describe your company should always be the same.
16 views0 comments
Lindsay
- Jul 30, 2020
- 4 min
Why every business needs a brand proposition
If you can get your brand right, you’re far more likely to have marketing success.
21 views0 comments