In a brand new guest blog, Jessica Pilkington from PR firm Pilkington Communications shares a handful of top tips.

I worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.

Choosing the right words can really help your business. Too many people spend ages worrying about design and how to make things look pretty.

I read a very interesting article a few weeks ago that stated that B2B advertising is currently quite ineffective.

If you’re looking to increase brand awareness, then I recommend doing what I call a brand explosion.

I’ve spoken with many businesses who have told me they’ve tried to build sales, but nothing is working for them.

We all understand that communicating with colleagues is important. But when it comes to internal communication, what about suppliers?

The heart of your brand and the general words you use to describe your company should always be the same.

If you can get your brand right, you’re far more likely to have marketing success.