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    Have You Got a Value Proposition?
    Lindsay
    • Mar 10
    • 3 min

    Have You Got a Value Proposition?

    If you’ve never done a value proposition before, it could change your whole marketing approach.
    10 views0 comments
    What to Consider for 2022
    Lindsay
    • Dec 7, 2021
    • 3 min

    What to Consider for 2022

    As a Chartered Marketer, I have to stay up to date with my marketing training.
    13 views0 comments
    The A-Z of 2021
    Lindsay
    • Dec 6, 2021
    • 4 min

    The A-Z of 2021

    This year has seen a big change in how we've approached marking, so here is a little guide summarising all the advice I’ve given in 2021.
    16 views0 comments
    The Secret to Creating Good Ideas for Content
    Lindsay
    • Nov 16, 2021
    • 3 min

    The Secret to Creating Good Ideas for Content

    One of the things that people seem to struggle with the most in relation to marketing is coming up with ideas for content.
    20 views0 comments
    Copywriting – It’s just words, right?
    Lindsay
    • Aug 10, 2021
    • 4 min

    Copywriting – It’s just words, right?

    I know a lot of people who simply don’t understand the value that professional copywriting brings. But there's so much...
    25 views0 comments
    Turning Research Into Actions
    Lindsay
    • Aug 6, 2021
    • 4 min

    Turning Research Into Actions

    I’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?
    13 views0 comments
    Keep It Personal – A True Success Story
    Lindsay
    • Jul 12, 2021
    • 4 min

    Keep It Personal – A True Success Story

    Cold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.
    16 views0 comments
    Easy Tips for Tracking Your Marketing
    Lindsay
    • Jul 9, 2021
    • 4 min

    Easy Tips for Tracking Your Marketing

    I have been told regularly throughout my career that it’s impossible to track marketing. There’s no way to know if an advert is successful.
    26 views0 comments
    The Power of Words
    Lindsay
    • May 10, 2021
    • 3 min

    The Power of Words

    Choosing the right words can really help your business. Too many people spend ages worrying about design and how to make things look pretty.
    10 views0 comments
    How To Write a Book
    Lindsay
    • May 9, 2021
    • 4 min

    How To Write a Book

    As the author of seven published novels and one non-fiction book, I’m no stranger to writing.
    18 views0 comments
    Squeezing the Life Out of Content
    Lindsay
    • May 7, 2021
    • 3 min

    Squeezing the Life Out of Content

    You may have heard the term “repurposing content”. But I like to go a few steps further than that.
    20 views0 comments
    Using Video in Marketing
    Lindsay
    • Feb 8, 2021
    • 4 min

    Using Video in Marketing

    I’ve found that there is increasingly a belief that video is one of the ‘must haves’ in any marketing plan.
    20 views0 comments
    15 Ideas To Help Get Your Message Out There
    Lindsay
    • Feb 5, 2021
    • 4 min

    15 Ideas To Help Get Your Message Out There

    I offer lots of ideas on what else you could be doing and how else you can use social media as part of the larger marketing mix.
    32 views0 comments
    Creating a Content Plan
    Lindsay
    • Oct 22, 2020
    • 3 min

    Creating a Content Plan

    Everyone who does marketing will most likely have to create content at some point. But by not having a plan, you could be wasting your time.
    18 views0 comments
    Mastering Social Media Content
    Lindsay
    • Oct 13, 2020
    • 3 min

    Mastering Social Media Content

    Social media only really works when you have purposeful and meaningful conversations.
    15 views0 comments
    How to Write Good Website Content
    Lindsay
    • Sep 30, 2020
    • 4 min

    How to Write Good Website Content

    If you want to get people to engage with your website - and then ultimately your business - you need content that’s engaging.
    15 views0 comments
    Your Blogging Questions Answered
    Lindsay
    • Sep 1, 2020
    • 4 min

    Your Blogging Questions Answered

    I asked people to put forward their questions about blogging for marketing, and here are my answers.
    19 views0 comments
    Do you copy and paste enough?
    Lindsay
    • Aug 25, 2020
    • 4 min

    Do you copy and paste enough?

    The heart of your brand and the general words you use to describe your company should always be the same.
    15 views0 comments
    Do You Need a Blog?
    Lindsay
    • Jul 8, 2020
    • 4 min

    Do You Need a Blog?

    When thinking about your blog, ask yourself this: is it a help or a hindrance?
    20 views0 comments
    The Dreaded Blank Sheet of Paper
    Lindsay
    • May 21, 2020
    • 3 min

    The Dreaded Blank Sheet of Paper

    I meet so many people who hate that dreaded blank sheet of paper. They are far more comfortable with editing a piece already written...
    24 views0 comments
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