Lindsay
9 Areas of the Marketing Mix
Marketing isn’t easy. To be successful you need to be consistent and persistent, and that takes time and knowledge.
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Lindsay
- Mar 10
- 3 min
Have You Got a Value Proposition?
If you’ve never done a value proposition before, it could change your whole marketing approach.
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Lindsay
- Dec 7, 2021
- 3 min
What to Consider for 2022
As a Chartered Marketer, I have to stay up to date with my marketing training.
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Lindsay
- Dec 6, 2021
- 4 min
The A-Z of 2021
This year has seen a big change in how we've approached marking, so here is a little guide summarising all the advice I’ve given in 2021.
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Lindsay
- Nov 16, 2021
- 3 min
The Secret to Creating Good Ideas for Content
One of the things that people seem to struggle with the most in relation to marketing is coming up with ideas for content.
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Lindsay
- Aug 10, 2021
- 4 min
Copywriting – It’s just words, right?
I know a lot of people who simply don’t understand the value that professional copywriting brings. But there's so much...
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Lindsay
- Aug 6, 2021
- 4 min
Turning Research Into Actions
I’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?
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Lindsay
- Jul 12, 2021
- 4 min
Keep It Personal – A True Success Story
Cold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.
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Lindsay
- Jul 9, 2021
- 4 min
Easy Tips for Tracking Your Marketing
I have been told regularly throughout my career that it’s impossible to track marketing. There’s no way to know if an advert is successful.
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Lindsay
- May 10, 2021
- 3 min
The Power of Words
Choosing the right words can really help your business. Too many people spend ages worrying about design and how to make things look pretty.
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Lindsay
- May 9, 2021
- 4 min
How To Write a Book
As the author of seven published novels and one non-fiction book, I’m no stranger to writing.
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Lindsay
- May 7, 2021
- 3 min
Squeezing the Life Out of Content
You may have heard the term “repurposing content”. But I like to go a few steps further than that.
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Lindsay
- Feb 8, 2021
- 4 min
Using Video in Marketing
I’ve found that there is increasingly a belief that video is one of the ‘must haves’ in any marketing plan.
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Lindsay
- Feb 5, 2021
- 4 min
15 Ideas To Help Get Your Message Out There
I offer lots of ideas on what else you could be doing and how else you can use social media as part of the larger marketing mix.
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Lindsay
- Oct 22, 2020
- 3 min
Creating a Content Plan
Everyone who does marketing will most likely have to create content at some point. But by not having a plan, you could be wasting your time.
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Lindsay
- Oct 13, 2020
- 3 min
Mastering Social Media Content
Social media only really works when you have purposeful and meaningful conversations.
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Lindsay
- Sep 30, 2020
- 4 min
How to Write Good Website Content
If you want to get people to engage with your website - and then ultimately your business - you need content that’s engaging.
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Lindsay
- Sep 1, 2020
- 4 min
Your Blogging Questions Answered
I asked people to put forward their questions about blogging for marketing, and here are my answers.
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Lindsay
- Aug 25, 2020
- 4 min
Do you copy and paste enough?
The heart of your brand and the general words you use to describe your company should always be the same.
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Lindsay
- Jul 8, 2020
- 4 min
Do You Need a Blog?
When thinking about your blog, ask yourself this: is it a help or a hindrance?
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