LindsayMar 103 minHave You Got a Value Proposition?If you’ve never done a value proposition before, it could change your whole marketing approach.
LindsayDec 7, 20213 minWhat to Consider for 2022As a Chartered Marketer, I have to stay up to date with my marketing training.
LindsayDec 6, 20214 minThe A-Z of 2021This year has seen a big change in how we've approached marking, so here is a little guide summarising all the advice I’ve given in 2021.
LindsayNov 16, 20213 minThe Secret to Creating Good Ideas for ContentOne of the things that people seem to struggle with the most in relation to marketing is coming up with ideas for content.
LindsayAug 10, 20214 minCopywriting – It’s just words, right?I know a lot of people who simply don’t understand the value that professional copywriting brings. But there's so much...
LindsayAug 6, 20214 minTurning Research Into ActionsI’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?
LindsayJul 12, 20214 minKeep It Personal – A True Success StoryCold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.
LindsayJul 9, 20214 minEasy Tips for Tracking Your MarketingI have been told regularly throughout my career that it’s impossible to track marketing. There’s no way to know if an advert is successful.
LindsayMay 10, 20213 minThe Power of WordsChoosing the right words can really help your business. Too many people spend ages worrying about design and how to make things look pretty.
LindsayMay 9, 20214 minHow To Write a BookAs the author of seven published novels and one non-fiction book, I’m no stranger to writing.
LindsayMay 7, 20213 minSqueezing the Life Out of ContentYou may have heard the term “repurposing content”. But I like to go a few steps further than that.
LindsayFeb 8, 20214 minUsing Video in MarketingI’ve found that there is increasingly a belief that video is one of the ‘must haves’ in any marketing plan.
LindsayFeb 5, 20214 min15 Ideas To Help Get Your Message Out ThereI offer lots of ideas on what else you could be doing and how else you can use social media as part of the larger marketing mix.
LindsayOct 22, 20203 minCreating a Content PlanEveryone who does marketing will most likely have to create content at some point. But by not having a plan, you could be wasting your time.
LindsayOct 13, 20203 minMastering Social Media ContentSocial media only really works when you have purposeful and meaningful conversations.
LindsaySep 30, 20204 minHow to Write Good Website ContentIf you want to get people to engage with your website - and then ultimately your business - you need content that’s engaging.
LindsaySep 1, 20204 minYour Blogging Questions AnsweredI asked people to put forward their questions about blogging for marketing, and here are my answers.
LindsayAug 25, 20204 minDo you copy and paste enough?The heart of your brand and the general words you use to describe your company should always be the same.
LindsayJul 8, 20204 minDo You Need a Blog?When thinking about your blog, ask yourself this: is it a help or a hindrance?
LindsayMay 21, 20203 minThe Dreaded Blank Sheet of PaperI meet so many people who hate that dreaded blank sheet of paper. They are far more comfortable with editing a piece already written...