If you’ve never done a value proposition before, it could change your whole marketing approach.

As a Chartered Marketer, I have to stay up to date with my marketing training.

This year has seen a big change in how we've approached marking, so here is a little guide summarising all the advice I’ve given in 2021.

One of the things that people seem to struggle with the most in relation to marketing is coming up with ideas for content.

I know a lot of people who simply don’t understand the value that professional copywriting brings. But there's so much...

I’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?

Cold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.

I have been told regularly throughout my career that it’s impossible to track marketing. There’s no way to know if an advert is successful.

Choosing the right words can really help your business. Too many people spend ages worrying about design and how to make things look pretty.

As the author of seven published novels and one non-fiction book, I’m no stranger to writing.

You may have heard the term “repurposing content”. But I like to go a few steps further than that.

I’ve found that there is increasingly a belief that video is one of the ‘must haves’ in any marketing plan.

I offer lots of ideas on what else you could be doing and how else you can use social media as part of the larger marketing mix.

Everyone who does marketing will most likely have to create content at some point. But by not having a plan, you could be wasting your time.

Social media only really works when you have purposeful and meaningful conversations.

If you want to get people to engage with your website - and then ultimately your business - you need content that’s engaging.

I asked people to put forward their questions about blogging for marketing, and here are my answers.

The heart of your brand and the general words you use to describe your company should always be the same.

When thinking about your blog, ask yourself this: is it a help or a hindrance?

I meet so many people who hate that dreaded blank sheet of paper. They are far more comfortable with editing a piece already written...