The market you decide to sell in can make a massive difference to your success.

I recently completed a Strategic Marketing Masterclass with the CIM. This was a fantastic course...

Marketing isn’t about guaranteeing results, it’s about doing more of what works and less of what doesn’t.

Here is the secret to personalisation on a budget.

If you’ve never done a value proposition before, it could change your whole marketing approach.

As a Chartered Marketer, I have to stay up to date with my marketing training.

Most businesses use social media as part of their marketing activity. But very few seem to get the results they want.

If you don’t see social media as just one part of a bigger marketing plan, you’re already limiting the results you will get.

Marketing is common sense. It really is. The most obvious way forward is normally staring you right in the face.

Cold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.

I’ve always been a big fan of direct mail. Even though over the past decade or so fewer and fewer companies have been using it.

I worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.

You may have heard the term “repurposing content”. But I like to go a few steps further than that.

I read a very interesting article a few weeks ago that stated that B2B advertising is currently quite ineffective.

If you’re looking to increase brand awareness, then I recommend doing what I call a brand explosion.

I’ve spoken with many businesses who have told me they’ve tried to build sales, but nothing is working for them.

What is social listening all about and what platforms are best?

When was the last time you planned a proactive marketing campaign? If you’re looking to generate leads, this could be exactly what you need.

A few years ago I attended a seminar that demonstrated through research how a multi-channel approach was best for any marketing activity.

Building customer loyalty should be at the heart of any marketing plan. When you gain those customers you need to make sure you keep them.