Most businesses use social media as part of their marketing activity. But very few seem to get the results they want.

If you don’t see social media as just one part of a bigger marketing plan, you’re already limiting the results you will get.

Marketing is common sense. It really is. The most obvious way forward is normally staring you right in the face.

Cold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.

I’ve always been a big fan of direct mail. Even though over the past decade or so fewer and fewer companies have been using it.

I worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.

You may have heard the term “repurposing content”. But I like to go a few steps further than that.

I read a very interesting article a few weeks ago that stated that B2B advertising is currently quite ineffective.

If you’re looking to increase brand awareness, then I recommend doing what I call a brand explosion.

I’ve spoken with many businesses who have told me they’ve tried to build sales, but nothing is working for them.

What is social listening all about and what platforms are best?

When was the last time you planned a proactive marketing campaign? If you’re looking to generate leads, this could be exactly what you need.

A few years ago I attended a seminar that demonstrated through research how a multi-channel approach was best for any marketing activity.

Building customer loyalty should be at the heart of any marketing plan. When you gain those customers you need to make sure you keep them.

Keeping your current customers and selling more to them can be a far more cost effective way of boosting business.

The one mistake I’ve seen many businesses make is to home in on their ideal customer and then forget about the broader scope.

If you’re looking for some quick tips on how you could improve different aspects of your marketing, here's an A-Z guide to help.

Data is hugely important to any business, but if you don’t look after it correctly then it can cause all sorts of issues.

The most important thing to remember when you’re marketing is that it’s all about customers.

Do you know your customers? Like really know them? Have you spent time with them, asked them questions and found out what really matters...