Lindsay
9 Areas of the Marketing Mix
Marketing isn’t easy. To be successful you need to be consistent and persistent, and that takes time and knowledge.
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Lindsay
- Aug 15
- 4 min
Don’t Increase Prices, Just Sell More
Keeping your current clients and selling more to them can be a far more cost effective way of boosting business.
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Lindsay
- Aug 12
- 3 min
The Perception of Pricing
Most people believe that pricing is as simple as what you charge. But when it comes to marketing, it’s a lot more complicated.
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Lindsay
- Jul 12
- 4 min
Positioning
If you work in marketing, you’ve probably had many discussions about positioning.
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Lindsay
- Jul 11
- 4 min
Heart & Soul
I have a lot of conversations with business owners who tell me that their marketing isn’t working, but they just can’t figure out why.
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Lindsay
- Jun 10
- 4 min
Event Success: A Case Study
A few years ago, I was in a marketing meeting with a company and they were debating as to whether to attend the annual industry exhibition.
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Lindsay
- Jun 8
- 3 min
Make Your Event a Success – Our Top Tips
If you’re thinking of exhibiting at an event this year (or next), here are our top tips to ensure it’s going to be a fantastic success.
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Lindsay
- May 13
- 4 min
What Market Are You In?
The market you decide to sell in can make a massive difference to your success.
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Lindsay
- May 12
- 3 min
Are You a Winner?
I recently completed a Strategic Marketing Masterclass with the CIM. This was a fantastic course...
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Lindsay
- Apr 12
- 3 min
Learn As You Go
Marketing isn’t about guaranteeing results, it’s about doing more of what works and less of what doesn’t.
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Lindsay
- Mar 11
- 4 min
Personalisation on a Budget
Here is the secret to personalisation on a budget.
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Lindsay
- Mar 10
- 3 min
Have You Got a Value Proposition?
If you’ve never done a value proposition before, it could change your whole marketing approach.
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Lindsay
- Dec 7, 2021
- 3 min
What to Consider for 2022
As a Chartered Marketer, I have to stay up to date with my marketing training.
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Lindsay
- Oct 11, 2021
- 4 min
Keep It Social
Most businesses use social media as part of their marketing activity. But very few seem to get the results they want.
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Lindsay
- Oct 8, 2021
- 4 min
Don’t Take the Marketing Out of Your Social Media
If you don’t see social media as just one part of a bigger marketing plan, you’re already limiting the results you will get.
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Lindsay
- Sep 1, 2021
- 4 min
How Often Should I…? The Ultimate Guide to Timing Your Marketing
Marketing is common sense. It really is. The most obvious way forward is normally staring you right in the face.
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Lindsay
- Jul 12, 2021
- 4 min
Keep It Personal – A True Success Story
Cold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.
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Lindsay
- Jul 7, 2021
- 3 min
Direct Mail Makes a Return
I’ve always been a big fan of direct mail. Even though over the past decade or so fewer and fewer companies have been using it.
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Lindsay
- Jun 1, 2021
- 4 min
Finding the Marketing Balance – A Real Life Story
I worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.
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Lindsay
- May 7, 2021
- 3 min
Squeezing the Life Out of Content
You may have heard the term “repurposing content”. But I like to go a few steps further than that.
21 views0 comments