Data

Lindsay

When Do I Know Marketing isn’t Working?

I got asked this question towards the end of 2022, and I wanted to answer very quickly.

Lindsay

How Often Should I Change my Marketing Strategy?

People often get twitchy when things don’t seem to be working and they want to know when the right time is to make changes.

Lindsay

What’s to Come in 2023?

As 2022 draws to a close, here are the top things you’ll need to prepare for if you want to maximise your marketing in 2023.

Lindsay

9 Areas of the Marketing Mix

Marketing isn’t easy. To be successful you need to be consistent and persistent, and that takes time and knowledge.

Lindsay

Learn As You Go

Marketing isn’t about guaranteeing results, it’s about doing more of what works and less of what doesn’t.

Lindsay

Turning Research Into Actions

I’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?

Lindsay

‘Swotting’ Up On Your Business

The biggest failing that many businesses make is that they just dive in and try stuff without any sort of strategy.

Lindsay

Managing Your Data and Keeping a Useful Database

Data is hugely important to any business, but if you don’t look after it correctly then it can cause all sorts of issues.