Data

9 Areas of the Marketing Mix

Marketing isn’t easy. To be successful you need to be consistent and persistent, and that takes time and knowledge.

Learn As You Go

Marketing isn’t about guaranteeing results, it’s about doing more of what works and less of what doesn’t.

Turning Research Into Actions

I’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?

‘Swotting’ Up On Your Business

The biggest failing that many businesses make is that they just dive in and try stuff without any sort of strategy.

Easy Tips for Tracking Your Marketing

I have been told regularly throughout my career that it’s impossible to track marketing. There’s no way to know if an advert is successful.

Managing Your Data and Keeping a Useful Database

Data is hugely important to any business, but if you don’t look after it correctly then it can cause all sorts of issues.