The one mistake I’ve seen many businesses make is to home in on their ideal customer and then forget about the broader scope.

If you’re looking for some quick tips on how you could improve different aspects of your marketing, here's an A-Z guide to help.

Data is hugely important to any business, but if you don’t look after it correctly then it can cause all sorts of issues.

Reviewing some social media campaigns over the past decade shows quite clearly how knowing your audience is of prime importance.

I meet so many people who hate that dreaded blank sheet of paper. They are far more comfortable with editing a piece already written...

We've launched a brand new newsletter that provides marketing tips to help businesses improve their marketing.

It’s an important time to be marketing. But for real success you must do it right.

You need to have a grasp on the key components of your business, your products and your services before making decisions on marketing.

The most important thing to remember when you’re marketing is that it’s all about customers.

If you’ve not used Google Analytics before or you don’t really know where to start with it, then I’ve put together some tips.

Whether you’re looking to start a brand new blog or you want to refresh what you’re already got, these are my top 10 tips for blogging.

If your marketing is going to work, then you need people to see it. But how can you stand out in an ocean of content?

Lindsay Woodward has been elected as a Fellow of the Chartered Institute of Marketing.

There is actually a very simple answer, but it’s not one people usually like to hear.

At Lindsay Woodward Marketing we understand the importance for supporting local businesses.

Lindsay Woodward is celebrating her sixth consecutive year as a Chartered Marketer.

Do you know your customers? Like really know them? Have you spent time with them, asked them questions and found out what really matters ...

Do you have a marketing strategy? Would you even know where to start? Here’s my mini guide on how to build a basic strategy.

When I tell people I work in marketing, one of the first questions I normally get asked is “Do you do social media?” It’s become the hear...

It’s important to be able to think on your feet in business and often we have to make quick decisions that are led only by our gut. But t...