When it comes to social media marketing, people often talk about hashtags.

Most businesses use social media as part of their marketing activity. But very few seem to get the results they want.

If you don’t see social media as just one part of a bigger marketing plan, you’re already limiting the results you will get.

In a brand new guest blog, Jessica Pilkington from PR firm Pilkington Communications shares a handful of top tips.

Marketing is common sense. It really is. The most obvious way forward is normally staring you right in the face.

I’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?

The biggest failing that many businesses make is that they just dive in and try stuff without any sort of strategy.

Cold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.

I have been told regularly throughout my career that it’s impossible to track marketing. There’s no way to know if an advert is successful.

I’ve always been a big fan of direct mail. Even though over the past decade or so fewer and fewer companies have been using it.

I worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.

I’ve been asked many times for the magic formula in marketing. What do you need to do to find success?

Choosing the right words can really help your business. Too many people spend ages worrying about design and how to make things look pretty.

As the author of seven published novels and one non-fiction book, I’m no stranger to writing.

You may have heard the term “repurposing content”. But I like to go a few steps further than that.

I read a very interesting article a few weeks ago that stated that B2B advertising is currently quite ineffective.

If you’re looking to increase brand awareness, then I recommend doing what I call a brand explosion.

I’ve spoken with many businesses who have told me they’ve tried to build sales, but nothing is working for them.

Lindsay Woodward Marketing has decided to offer a massive 40% discount on its Results Driven Social Media Marketing workshop for April only.

From 22nd to 26th March, Lindsay Woodward Marketing will be exhibiting at the West Midlands Business Week Expo.