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6 days ago
3 min

Increasing Customer Loyalty

Building customer loyalty should be at the heart of any marketing plan. When you gain those customers you need to make sure you keep them.

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Lindsay

Sep 16
1 min

Social Media Masterclass Completion

Lindsay Woodward has completed a Social Media Strategy Masterclass with the Chartered Institute of Marketing (CIM).

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Lindsay

Sep 1
4 min

Your Blogging Questions Answered

I asked people to put forward their questions about blogging for marketing, and here are my answers.

5 viewsWrite a comment

Lindsay

Aug 25
4 min

Do you copy and paste enough?

The heart of your brand and the general words you use to describe your company should always be the same.

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Lindsay

Aug 5
3 min

Don’t Forget Your Current Customers

Keeping your current customers and selling more to them can be a far more cost effective way of boosting business.

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Lindsay

Jul 30
4 min

Why every business needs a brand proposition

If you can get your brand right, you’re far more likely to have marketing success.

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Lindsay

Jul 21
5 min

Your Social Media Questions Answered

I asked people to put forward their burning questions about social media marketing and here are my answers. I hope it’s helpful!

19 viewsWrite a comment

Lindsay

Jul 8
4 min

Do You Need a Blog?

When thinking about your blog, ask yourself this: is it a help or a hindrance?

18 viewsWrite a comment

Why I never ask: “Who is your ideal customer?”

Lindsay

Jul 3
3 min

Why I never ask: “Who is your ideal customer?”

The one mistake I’ve seen many businesses make is to home in on their ideal customer and then forget about the broader scope.

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Lindsay

Jun 19
6 min

The A-Z of Must Dos in Marketing

If you’re looking for some quick tips on how you could improve different aspects of your marketing, here's an A-Z guide to help.

27 viewsWrite a comment

Managing Your Data and Keeping a Useful Database

Lindsay

Jun 11
4 min

Managing Your Data and Keeping a Useful Database

Data is hugely important to any business, but if you don’t look after it correctly then it can cause all sorts of issues.

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Lindsay

May 28
5 min

Social Media – Know Your Audience

Reviewing some social media campaigns over the past decade shows quite clearly how knowing your audience is of prime importance.

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Lindsay

May 21
3 min

The Dreaded Blank Sheet of Paper

I meet so many people who hate that dreaded blank sheet of paper. They are far more comfortable with editing a piece already written...

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Lindsay

May 19
1 min

Regular Marketing Tips from the Lindsay Woodward Marketing Newsletter

We've launched a brand new newsletter that provides marketing tips to help businesses improve their marketing.

10 viewsWrite a comment

Lindsay

May 12
1 min

Illuminate Your Marketing

It’s an important time to be marketing. But for real success you must do it right.

15 viewsWrite a comment

Lindsay

Apr 23
4 min

The Power of the 4Ps

You need to have a grasp on the key components of your business, your products and your services before making decisions on marketing.

21 viewsWrite a comment

Top Tips for Good Marketing Communication

Lindsay

Apr 15
4 min

Top Tips for Good Marketing Communication

The most important thing to remember when you’re marketing is that it’s all about customers.

22 viewsWrite a comment

Simple Ways to Use Google Analytics to Improve Your Marketing

Lindsay

Apr 8
4 min

Simple Ways to Use Google Analytics to Improve Your Marketing

If you’ve not used Google Analytics before or you don’t really know where to start with it, then I’ve put together some tips.

27 viewsWrite a comment

Lindsay

Mar 25
3 min

Top 10 Blogging Tips

Whether you’re looking to start a brand new blog or you want to refresh what you’re already got, these are my top 10 tips for blogging.

41 viewsWrite a comment

Forget about the word count, make your words count

Lindsay

Feb 26
2 min

Forget about the word count, make your words count

If your marketing is going to work, then you need people to see it. But how can you stand out in an ocean of content?

18 viewsWrite a comment

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