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SEO

Lindsay

2 days ago
4 min

Basic Tips for SEO

When it comes to SEO, would you even know where to start? Here are some basic tips for improving your SEO.

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SEO and PPC – Where to Focus Your Efforts

Lindsay

3 days ago
5 min

SEO and PPC – Where to Focus Your Efforts

Before you make any decisions on where to spend your marketing budget, make sure you’ve carefully considered all the factors.

12 viewsWrite a comment

The Importance of Internal Communication

Lindsay

Nov 10
3 min

The Importance of Internal Communication

We all understand that communicating with colleagues is important. But when it comes to internal communication, what about suppliers?

3 viewsWrite a comment

Lindsay

Oct 22
3 min

Creating a Content Plan

Everyone who does marketing will most likely have to create content at some point. But by not having a plan, you could be wasting your time.

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Lindsay

Oct 13
1 min

7th Year as Chartered Marketer

Lindsay Woodward has been awarded her 7th consecutive year as a Chartered Marketer.

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Getting Social Media Return on Investment

Lindsay

Oct 13
4 min

Getting Social Media Return on Investment

It’s vital to understand the value of marketing activity to find out, not only if it’s working, but if it’s worth doing at all.

11 viewsWrite a comment

Lindsay

Oct 13
3 min

Mastering Social Media Content

Social media only really works when you have purposeful and meaningful conversations.

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Lindsay

Sep 30
4 min

How to Write Good Website Content

If you want to get people to engage with your website - and then ultimately your business - you need content that’s engaging.

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Lindsay

Sep 18
3 min

Increasing Customer Loyalty

Building customer loyalty should be at the heart of any marketing plan. When you gain those customers you need to make sure you keep them.

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Lindsay

Sep 16
1 min

Social Media Masterclass Completion

Lindsay Woodward has completed a Social Media Strategy Masterclass with the Chartered Institute of Marketing (CIM).

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Lindsay

Sep 1
4 min

Your Blogging Questions Answered

I asked people to put forward their questions about blogging for marketing, and here are my answers.

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Lindsay

Aug 25
4 min

Do you copy and paste enough?

The heart of your brand and the general words you use to describe your company should always be the same.

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Lindsay

Aug 5
3 min

Don’t Forget Your Current Customers

Keeping your current customers and selling more to them can be a far more cost effective way of boosting business.

18 viewsWrite a comment

Lindsay

Jul 30
4 min

Why every business needs a brand proposition

If you can get your brand right, you’re far more likely to have marketing success.

11 viewsWrite a comment

Lindsay

Jul 21
5 min

Your Social Media Questions Answered

I asked people to put forward their burning questions about social media marketing and here are my answers. I hope it’s helpful!

19 viewsWrite a comment

Lindsay

Jul 8
4 min

Do You Need a Blog?

When thinking about your blog, ask yourself this: is it a help or a hindrance?

18 viewsWrite a comment

Why I never ask: “Who is your ideal customer?”

Lindsay

Jul 3
3 min

Why I never ask: “Who is your ideal customer?”

The one mistake I’ve seen many businesses make is to home in on their ideal customer and then forget about the broader scope.

23 viewsWrite a comment

Lindsay

Jun 19
6 min

The A-Z of Must Dos in Marketing

If you’re looking for some quick tips on how you could improve different aspects of your marketing, here's an A-Z guide to help.

27 viewsWrite a comment

Managing Your Data and Keeping a Useful Database

Lindsay

Jun 11
4 min

Managing Your Data and Keeping a Useful Database

Data is hugely important to any business, but if you don’t look after it correctly then it can cause all sorts of issues.

16 viewsWrite a comment

Lindsay

May 28
5 min

Social Media – Know Your Audience

Reviewing some social media campaigns over the past decade shows quite clearly how knowing your audience is of prime importance.

11 viewsWrite a comment

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