The market you decide to sell in can make a massive difference to your success.

I recently completed a Strategic Marketing Masterclass with the CIM. This was a fantastic course...

Lindsay Woodward has completed a Strategic Marketing Masterclass through the Chartered Institute of Marketing (CIM).

Marketing isn’t about guaranteeing results, it’s about doing more of what works and less of what doesn’t.

Here is the secret to personalisation on a budget.

If you’ve never done a value proposition before, it could change your whole marketing approach.

Every growing business should have objectives. If you don’t have a goal then you’re just meandering along.

If I asked you what your key objective for 2022 was, what would you say? What is it that you want to achieve this year?

In the business world people frequently talk in terms of money. What’s my budget, can I afford this and what return am I likely to get?

As a Chartered Marketer, I have to stay up to date with my marketing training.

This year has seen a big change in how we've approached marking, so here is a little guide summarising all the advice I’ve given in 2021.

One of the things that people seem to struggle with the most in relation to marketing is coming up with ideas for content.

When it comes to social media marketing, people often talk about hashtags.

In a brand new guest blog, Jessica Pilkington from PR firm Pilkington Communications shares a handful of top tips.

Marketing is common sense. It really is. The most obvious way forward is normally staring you right in the face.

I’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?

The biggest failing that many businesses make is that they just dive in and try stuff without any sort of strategy.

Cold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.

I have been told regularly throughout my career that it’s impossible to track marketing. There’s no way to know if an advert is successful.

I worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.