Lindsay
9 Areas of the Marketing Mix
Marketing isn’t easy. To be successful you need to be consistent and persistent, and that takes time and knowledge.
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Lindsay
- Aug 15
- 4 min
Don’t Increase Prices, Just Sell More
Keeping your current clients and selling more to them can be a far more cost effective way of boosting business.
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Lindsay
- Aug 12
- 3 min
The Perception of Pricing
Most people believe that pricing is as simple as what you charge. But when it comes to marketing, it’s a lot more complicated.
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Lindsay
- Jul 12
- 4 min
Positioning
If you work in marketing, you’ve probably had many discussions about positioning.
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Lindsay
- Jul 11
- 4 min
Heart & Soul
I have a lot of conversations with business owners who tell me that their marketing isn’t working, but they just can’t figure out why.
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Lindsay
- Jun 10
- 4 min
Event Success: A Case Study
A few years ago, I was in a marketing meeting with a company and they were debating as to whether to attend the annual industry exhibition.
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Lindsay
- Jun 8
- 3 min
Make Your Event a Success – Our Top Tips
If you’re thinking of exhibiting at an event this year (or next), here are our top tips to ensure it’s going to be a fantastic success.
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Lindsay
- May 13
- 4 min
What Market Are You In?
The market you decide to sell in can make a massive difference to your success.
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Lindsay
- May 12
- 3 min
Are You a Winner?
I recently completed a Strategic Marketing Masterclass with the CIM. This was a fantastic course...
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Lindsay
- Apr 27
- 2 min
Lindsay Woodward Completes Strategy Masterclass
Lindsay Woodward has completed a Strategic Marketing Masterclass through the Chartered Institute of Marketing (CIM).
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Lindsay
- Apr 12
- 3 min
Learn As You Go
Marketing isn’t about guaranteeing results, it’s about doing more of what works and less of what doesn’t.
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Lindsay
- Mar 11
- 4 min
Personalisation on a Budget
Here is the secret to personalisation on a budget.
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Lindsay
- Mar 10
- 3 min
Have You Got a Value Proposition?
If you’ve never done a value proposition before, it could change your whole marketing approach.
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Lindsay
- Feb 15
- 4 min
Being Smart With Your Marketing Objectives
Every growing business should have objectives. If you don’t have a goal then you’re just meandering along.
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Lindsay
- Feb 14
- 3 min
Be Big and Bold With Your Goals
If I asked you what your key objective for 2022 was, what would you say? What is it that you want to achieve this year?
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Lindsay
- Jan 18
- 3 min
ROI on Time
In the business world people frequently talk in terms of money. What’s my budget, can I afford this and what return am I likely to get?
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Lindsay
- Dec 7, 2021
- 3 min
What to Consider for 2022
As a Chartered Marketer, I have to stay up to date with my marketing training.
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Lindsay
- Dec 6, 2021
- 4 min
The A-Z of 2021
This year has seen a big change in how we've approached marking, so here is a little guide summarising all the advice I’ve given in 2021.
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Lindsay
- Nov 16, 2021
- 3 min
The Secret to Creating Good Ideas for Content
One of the things that people seem to struggle with the most in relation to marketing is coming up with ideas for content.
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Lindsay
- Oct 12, 2021
- 4 min
Using Hashtags
When it comes to social media marketing, people often talk about hashtags.
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