Lindsay5 days ago4 minWhat Market Are You In?The market you decide to sell in can make a massive difference to your success.
Lindsay6 days ago3 minAre You a Winner?I recently completed a Strategic Marketing Masterclass with the CIM. This was a fantastic course...
LindsayApr 272 minLindsay Woodward Completes Strategy MasterclassLindsay Woodward has completed a Strategic Marketing Masterclass through the Chartered Institute of Marketing (CIM).
LindsayApr 123 minLearn As You GoMarketing isn’t about guaranteeing results, it’s about doing more of what works and less of what doesn’t.
LindsayMar 103 minHave You Got a Value Proposition?If you’ve never done a value proposition before, it could change your whole marketing approach.
LindsayFeb 154 minBeing Smart With Your Marketing ObjectivesEvery growing business should have objectives. If you don’t have a goal then you’re just meandering along.
LindsayFeb 143 minBe Big and Bold With Your GoalsIf I asked you what your key objective for 2022 was, what would you say? What is it that you want to achieve this year?
LindsayJan 183 minROI on TimeIn the business world people frequently talk in terms of money. What’s my budget, can I afford this and what return am I likely to get?
LindsayDec 7, 20213 minWhat to Consider for 2022As a Chartered Marketer, I have to stay up to date with my marketing training.
LindsayDec 6, 20214 minThe A-Z of 2021This year has seen a big change in how we've approached marking, so here is a little guide summarising all the advice I’ve given in 2021.
LindsayNov 16, 20213 minThe Secret to Creating Good Ideas for ContentOne of the things that people seem to struggle with the most in relation to marketing is coming up with ideas for content.
LindsayOct 12, 20214 minUsing HashtagsWhen it comes to social media marketing, people often talk about hashtags.
LindsaySep 13, 20214 minHow Good Public Relations Can Benefit Your BusinessIn a brand new guest blog, Jessica Pilkington from PR firm Pilkington Communications shares a handful of top tips.
LindsaySep 1, 20214 minHow Often Should I…? The Ultimate Guide to Timing Your MarketingMarketing is common sense. It really is. The most obvious way forward is normally staring you right in the face.
LindsayAug 6, 20214 minTurning Research Into ActionsI’ve written many blogs detailing the importance of doing research. But I often get asked: how do you turn all that research into actions?
LindsayAug 5, 20214 min‘Swotting’ Up On Your BusinessThe biggest failing that many businesses make is that they just dive in and try stuff without any sort of strategy.
LindsayJul 12, 20214 minKeep It Personal – A True Success StoryCold calling doesn’t really work. If someone has never heard of you, they’re unlikely to give you the time of day.
LindsayJul 9, 20214 minEasy Tips for Tracking Your MarketingI have been told regularly throughout my career that it’s impossible to track marketing. There’s no way to know if an advert is successful.
LindsayJun 1, 20214 minFinding the Marketing Balance – A Real Life StoryI worked with a client once who wanted me to create a marketing strategy for them. They had big growth plans & wanted me to help them.