7th Year as Chartered Marketer
This month, Lindsay Woodward, Managing Director of marketing consultancy Lindsay Woodward Marketing, has been awarded her 7th consecutive year as a Chartered Marketer.
The Chartered Marketer status is awarded by the Chartered Institute of Marketing (CIM). It requires ongoing dedication to professional development and training, and a commitment to the very highest standards in marketing practice.
Lindsay comments, “The world around us is constantly changing at a rapid rate, so it’s important to keep abreast of developments in marketing.”
She adds, “Not everyone working in marketing is trained, nor do they believe they need to be. But marketing is actually quite difficult to get right and I don’t see how you can master something if you’ve never invested the time to learn how to do it properly. I know that to offer my customers the best possible service, I must stay on top of my continuing professional development.”
In addition to her Chartered Marketer status, Lindsay is also a Fellow of the CIM and has nearly twenty years’ experience in marketing. Despite all of this, though, she is determined to carry on with her training.
“Traditional marketing principles will always be fundamental to any marketing plan,” she says, “but with so many streams to the marketing mix and new channels appearing all the time, you can never say you’ve learnt enough. I have already begun to plan in my next lot of training.”