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  • Lindsay

My Top 10 Tips from 2022

In case you haven’t had a chance to read all my blogs this year (or you could do with a refresher) here are my top 10 tips from 2022.

1. Be big and bold with your goals

Don’t confuse actions with objectives. Saying you want to do more videos or increase your social media presence in 2023 is an action. An objective is that you want 50 more clients, to double your turnover or to retain all of your current clients for the next 12 months. You then work out how video, social media or anything else can help you achieve it. Don’t think small. Dream big and you’ll get there.

2. Use SMART objectives

When you’ve got your objectives in place, you’ll suddenly have focus. And focus makes it so much easier to achieve great things. The best sort of objectives are SMART objectives. SMART objectives have more weight to them and therefore planning how you are going to achieve them becomes much easier. Find out all about SMART objectives in my blog from February.

3. Develop a value proposition

A value proposition is a tool that helps you to identify the real value that you offer to customers. It takes a bit of time to consider it, but it’s an incredibly useful task. It stops you thinking about your company and forces you to put the customer first. It makes you realise the true value of what you offer, and it highlights just how you stand apart from the competition. So if you’ve never done one, now is the time – find out how in my blog from March.

4. Consider your positioning

Positioning is the way that a business stands apart from its competitors. I refer to it as your marker in the sand. It’s what you do and what you stand for, and it needs to be different from what everyone else is doing. By carving out a clear position, it not only helps you to improve your marketing, as you will provide a lot of clarity, but it also helps your audience understand who you are and why they should work with you. Find out more about positioning.

5. Know your market

Most people believe that marketing is about promotion. However, that isn’t strictly true. One part of marketing is about promotion, but marketing is ultimately about connecting a company to a customer, and it needs to take care of every aspect of that journey. Determining which market you want to sell in and who your customers really are is also an important part of that journey. Without it, you'll never really have the focus you need to truly succeed. To work out what market you're really in, read my blog from May.

6. Learn as you go

Learning for yourself is the most important thing you can do in marketing. What another business has done, either successfully or not, is about how that’s worked for them. Every business is different, so every campaign will work slightly differently depending on how you execute it. The best marketers in the world learn as they go, always monitoring and measuring and tweaking campaigns to ensure there is the best chance of success. Find out how this could help you.

7. Be canny with your pricing

There is a place in any market for cheap, middle and expensive items. There is rarely a right or wrong. But what you need to do is make sure that whatever market you choose to operate in, the whole experience matches it. This is the perception of pricing, and if you don’t get it right then it could have a negative impact on sales. Explore this more.

8. Listen

If you want to know what someone is actually thinking or feeling, listen to what they say. And I mean really listen. By picking up on the tone of their voice, the actual words they select and what they choose to say or omit can be incredibly revealing. If you take the time to really listen to your customers, you could learn so much. Find out more.

9. Plan events well

In my June blog, I offered some top tips for event planning. The important thing is to plan well, from all the build up, to how you’ll maximise your attendance, right through to effective follow up. If you don’t join up all the dots, you’ll never optimise your return on investment (ROI). Read my top tips.

10. Adopt a multi-channel approach

One of the biggest mistakes people make in marketing is to put all their eggs in one basket. If you only market on LinkedIn, you’ll simply never reach the thousands of people who don’t use or aren’t that prominent on the platform. The more channels you use, the more people you’ll be able to market to. That’s why I set up my 9 areas of the marketing mix.

I wish you lots of success in your 2023 marketing! If you’re struggling with anything, or just need some general advice, please don’t hesitate to get in touch.

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