I partnered with the Coventry & Warwickshire Chamber of Commerce yesterday to present a ChamberLIVE event where I gave attendees my 7 Top Tips for Social Media Success. As part of it I mentioned social listening and I got a few questions about this, including recommendations for tools to help. As a follow up, I thought I’d write a quick blog to share what social listening is all about and provide the links to the platforms that I think are best.
So, firstly, what is social listening? Whoever you are and whatever type of business you run, understanding your customers is vital. How can you expect to be able to effectively communicate with your customers if you don’t really understand them? You should do as much research as you can, and part of this should include social listening.
This is the process of following your customers and tracking what they’re talking about. By ‘listening in’ and discovering first hand what their pain points are, you’ll be in a very strong position to present messages to them about how you can take all their pain away. The more you can add value, the more chance you have of success, so this is an ideal way to find out what value your customers are looking for.
This sounds great, but it can be a very time consuming task. Businesses may have lots of different customer types, and monitoring the general trends of what they’re talking about could be a huge drain on resources. But luckily there are platforms out there to help.
Here are my recommendations for the best platforms to explore if you’re interested in social listening:
Don’t forget to also listen to what your competitors are up to. Keeping a track of them could also offer very useful insight.
If you’d like to learn more about how to get results from your social media marketing then why not join my next Results Driven Social Media Marketing Workshop?