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Marketing Workshops
Empowering businesses to manage their own marketing. Providing you with the right skills to get the best results.

Do you manage your own marketing? How's it going? Marketing isn't easy, and unfortunately it's very easy to waste time and money on doing all the wrong things.

 

At Lindsay Woodward Marketing we believe in helping businesses to not just do marketing, but do it right. Over the past few years we've helped numerous businesses across a range of industries improve their marketing, but we know that many people don't want to pay for an agency or consultancy - they want to have the power to do the marketing themselves. That's why we've created these workshops. Run by Chartered Marketer and Fellow of the CIM, Lindsay Woodward, they will provide attendees with the right knowledge and skills so that they can confidently move forward and manage their own marketing.

 

If you want to get better results from your marketing, these courses could be the best thing you do all year.

Results Driven Social Media Marketing

How effective is your social media marketing? Getting likes and shares isn't enough. Marketing activities need to make a difference to your business. Those are the only results that matter. If you'd like to improve how you manage your social media, this workshop is for you. It's aimed at people who are already doing social media marketing, but aren't getting the results they'd like. In this course, you will learn:

  • How social media fits into the marketing mix, and how to get the most out of it

  • Which platforms to use

  • How to target your key contacts

  • How to create an effective content plan

  • How to measure success

This half day course could transform how you approach social media. But please note, this workshop will look at how the platforms should be used from a marketing point of view. It doesn't cover how to use them technically. If you're a complete beginner, this may not be right for you.

Places can be booked for this workshop on Eventbrite.

Effective Marketing Planning
Ad hoc marketing is the worst thing you can do. If you have no goal in mind, you'll never achieve anything of worth. Businesses that create and follow marketing plans have far more success. However, planning is timely and SMEs tend to already be stretched. Therefore this course is aimed at people who don't have a great deal of spare time, but would like to know they can create a marketing plan that will help them improve the results of their marketing. In this course you will:
  • Learn about the key principles of marketing and how to use them

  • Learn quick and easy ways to research your market to empower your decisions

  • Find out how to easily turn that research into manageable actions

  • Learn how to develop a marketing strategy and then how to use that to develop a plan of action

  • Understand how to effectively and easily measure results

This half day course will help you identify the right marketing activities for your business, meaning you will no longer waste time and money on work that isn't going to help, and you'll just focus on the tasks that will help you achieve your goals.

Places can be booked for this workshop on Eventbrite.

How to Write Compelling Copy

Using the right words can make all the difference as to whether someone chooses to buy from you or not. Lindsay Woodward is not only a marketing expert, she also has a BA (Hons) in Writing & Media and is the published author of multiple books, both fiction and non-fiction. Using this combination of skills and experience, she will be teaching you how to master your marketing copy. In this course you will:

  • Learn how to find the right words to describe your business

  • Learn how to structure your work to capture readers

  • Understand the key mistakes that people make and how to avoid them

  • Leave with ideas and content that you can use instantly to improve the words around your business

  • Be able to ask the key questions you have about writing

If you struggle with writing content and you want to learn how to do this better, then this half day course will help you vastly improve your skills.

Places can be booked for this workshop on Eventbrite.

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